Here's something you don't expect to see at prime-time on a major satellite channel, a cheesy commercial more at home in your local flea-pit.

C&A Building Plastics have enlisted the help of Miss Medway Messenger (we're guessing, but it's the local rag in Gillingham), some chroma key and Photoshop work and come up with something that's brilliant, in a dreadful sort-of way! “Ahh... Oooh,” the wonders of plastic molding.

Their last advert – which surprisingly didn't make it to a wide audience – featured a busty blonde in a catsuit, but for this version things are a little more PC than PVC, hence the wider exposure.

Norwich Union, sorry, Avivia, spent 13.4 million dollars on their latest campaign.  What a waste.  All they needed was a few basic effects, a local beauty queen and a naff jingle!

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C&A Building Plastic's commercial, wonderfully naff.