Jade Ewen will represent the UK in the 2009 Eurovision Song Contest after she was chosen by viewers of the BBC's Your Country Needs You ahead of The Twins, Francine and Nicola Gleadall. Shoehorned into the finals at the last minute having side-stepped the audition phase and personally championed by creepy Andrew Lloyd Webber, Jade seemed to be the favoured choice the moment she first appeared on the programme, and of course, as is inevitable, this has resulted in claims that the whole competition was fixed. But honestly, do we really care?
Written by Andrew Lloyd Webber (music) and Diane Warren (lyrics), It's My Time, the song Jade will perform in Moscow, had been built up for months to be the UK's magic bullet, a wondrous composition that would shock the entire Eastern Block with its brilliance and once again make us masters of all we musically survey. Null points and finishing last would be a thing of the past.
Well forget about that. After just the first rendition we knew It's My Time was truly dreadful. A clichéd power ballad, it goes nowhere musically and is dogged yet further by lyrics that are repetitive and bland.
“Tonight, tonight, it's my time, it's my time, my moment... My time, it's my time, there's nothing I'm afraid of, I'll show you what I'm made of, show you all it's my time now.” It is instantly forgettable, tragically dated and the screeching climax is just asking for trouble from an amateur performer. That last point really doesn't matter though, roll out the Beatles, Pavarroti, Elvis, nobody could turn such an awful song into a winner. According to Lloyd Webber as quoted in the Daily Mail: “I'd had an idea for it and I played Diane what I thought was the chorus. She said, 'No, I don't think you've got a chorus, I think it's a verse.' I thought, 'Oh dear, this is a bad start.' But once I got over that we had pretty much done it. So the whole thing took about two hours.” And it shows, horribly. Ironic that it has taken literally months to find a performer, but their song was hastily written on the back of a napkin. A cynical viewer would think that the whole thing was just another vehicle for the BBC to earn yet more revenue from a show geared around telephone voting.
But let's look on the bright side, here's Jade Ewen being announced the winner, reprising the song, and cracking up completely whilst doing so. Let's hope she does something similar during the Eurovision Song Contest itself, then at least it would have some added comedy value.
Attractive! Buckets of tears, runny nose and hysterics, it can only be yet another TV talent contest winner. This time, it's Jade Ewen, who will attempt to win the 2009 Eurovision Song Contest with a dreadful composition by Andrew Lloyd Webber and Diane Warren. Good luck with that one!
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