The Adios Max commercial is a good lesson in how to make a memorable advert, all you have to do is get a hot model to dance around in her knickers.

Of course, the end result also happens to be that you've completely missed your target audience, most of whom are women too fat to get out of bed let alone dance down the street, and not guys like the one in the advert or the ones watching at home, who just happen to appreciate a nice bum in some stripy pants.

Adios is supposed to be the UK's best-selling slimming tablet “helping women everywhere to say 'Adios' to weight they don't want!” Who knew that the side-effects would be the attentions of a nosey old woman and the unfortunate habit of forgetting to wear your skirt when you go out.  Whoops!

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Take Adios Max and risk dancing down the street in your knickers. It must be the Adios effect!

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