Iggy Pop advertising Swiftcover.com has to be the most off-putting thing on television at the moment.  Just when you're enjoying a relaxing evening of cricket, or are embroiled in the latest scandal to hit Emmerdale, up pops Iggy, who at 61, already looks like a hideous mediaeval gargoyle that someone has dunked in a vat of chip fat.  It's enough to make you spit out your tea and grab for the remote.

According to studies, the most effective advertising is often the most annoying, those commercials we just love to hate, but I wonder what market penetration an advert has when it's so visually offensive as to have everyone hitting the “off” button?

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Two versions of Iggy Pop's Swiftcover.com commercial.  One is usually more than we can stomach.  Do us all a favour and put your shirt on granddad!