Pringles Select, “it's in a bag, it's in a bag, which is amazing!” gushes the dizzy woman in the advert.

Amazing; adjective, so remarkable as to elicit disbelief.

The discovery of Saturn's rings by Galileo Galilei was amazing, the aurora borealis is amazing, the temperature of Earth's iron-nickel alloy inner-core is amazing, putting crisps in a bag is not.  Get a grip for goodness sake.

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