5 Ways to Build Your Brand Image with Social Media Marketing

Nowadays, social media marketing is the most trending and one of the highly effective ways of targeting potential customers online. That’s because almost everyone has a social media account that they open at least once per day.

Moreover, if your target audience falls in the age group that makes the most purchases online, social media marketing can really help you attract them and persuade them to buy from you.

Most importantly, having an active social media account can boost your brand image, which would ultimately lead to increased customer trust and higher conversions.
How to do it?
Read on to find out!

1. Carefully Choose the Social Media Platforms

Choosing the right social media platform is critically important if you don’t want your efforts to go to waste.

Pick a platform that has your target audience and meets your target market. One way to do that is by looking for influencers in your niche and finding out the platforms where they have the most followers.

2. Find Your Targets and Connect with Them

Finding the right social media platform and creating a social media account there isn’t enough. If you want to attract potential customers, you need to find them, attract them, and get them to follow you.

An easy way of doing this is by looking at the followers of your competitors and sending them a follow request in hope of getting a follow back. Remember, connecting with your prospects is the key to building brand image on social media.

3. Make Use of Your Brand Name and Logo

If you want to build customer trust, you’d first need to familiarize your audience with your brand name and logo.

When creating a social media account, try using your logo as your display picture, and the name of your company as the account ID. This would help the prospects identify you as a trustworthy entity and they’d be more likely to buy from you in the future.

4. Make Content Strategy and Create Engaging Content

Having your prospects follow you won’t really help if you’re not posting engaging content on a regular basis. You can create memorable and attractive social media posts by using tools such as canva.com.

Try creating visual content in bright colours – something that would force your audience to stop scrolling and read what you have to share. Also, don’t forget to provide your potential customers with all the necessary information. For instance, if you’re posting an image of your new product, mention in the caption what the product is about, how would it impact their everyday life, etc.

5. Optimize Your Social Media Profiles

Want to reach a larger audience?

Optimize your social media profiles by:

  • Use your brand logo as the cover photo and display picture on your social media accounts.
  • Link to other social media profiles.
  • Be clear about what you’re offering.
  • Make sure all the social media accounts have the same brand description.

Can’t handle it all on your own? Simply search Google for ‘digital marketing services in UK’ or ‘social media marketing services in UK’ and get help from experts!


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